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iWatch Rumor Watch

Published on March 5, 2013 by in Apple, News, Rumors

Apple fans who’ve spent any time at all following the company know that intense speculation precedes any major product launch from the folks in Cupertino.  It’s true whether the product in question already exists or is merely being strongly hinted at in the tech press.  It’s also well-known that Apple is one of the most secretive companies around.  In fact, Steve Jobs famously denied that Apple would ever create an App Store for iOS or Mac OS X, or create any product in the tablet space.  Of course, the company went on to do all 3 of those things, to amazing acclaim.

So now there are rampant rumors about an “iWatch”, and have been for several months.  We have something of an idea of what such a device might look like, based on the clever 6th-generation iPod nano.  It ran a stripped-down version of iOS and gave users several cheerful watch faces from which to choose (my own is permanently set to Mickey Mouse), and sported a clip on its underside that allowed users to attach the iPod to any of myriad third-party watch bands.

Bloomberg is pointing to an end-of-year launch for this as-yet unconfirmed device.  We don’t know if the thing even actually exists yet (nor what kind of product it will be if and when it does), but there seems to be a great deal of pressure on Apple to prove it can still do “insanely great” things after Steve Jobs’ death in October 2011. Sources close to company say that the iWatch will run a full version of iOS, unlike the previous iPod nano, and designers are still working to get better battery life out of the device.

One other fascinating bit of iWatch info circulating on the web is that both Bloomberg and Business Insider are reporting that Apple design guru Jony Ive ordered boxes of Nike watches in the mid-2000s.  He was specifically interested in the Nike Presto Digital Bracelets and the Oregon Series Alti-Compass watches, which were manufactured in 2002–2004. Both of these models feature minimalistic designs, using translucent plastic and aluminum.  That should sound quite familiar to anybody who’s looked at an Apple product in the past half-decade.

 
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iPhone Rumor Roundup – Let’s Do the “Math”

The ink has barely dried on the credit card bills for Christmas and already there are rumors in the air of new Apple hardware for the year to come.  Specifically, gadget fans and investors alike are speculating about a smaller, lighter iPhone. This hypothetical device is said to be less expensive, although Apple has historically not paid too much attention to price points – and certainly can’t be accused of producing anything that would belong in a bargain bin!  However, CEO Tim Cook seemed to have put  damper on the idea of such a device, commenting at the D10 conference:

“Our North Star is to make the best product. Our goal isn’t to make the design for this price point or this schedule, or line up other things, or to have x number of phones. It’s to build the best. There’s not a policy or commandment that ‘I shalt have one phone…’, it’s about making the best. If we find we can do more than one… but do we have to? … One thing is that we’re not fragmented. Look at the percentage of users who upgraded to iOS 5. We have one App Store. We have one phone with one screen size, one resolution. So it’s pretty simple if you’re a developer.”

The Wall Street Journal’s Walt Mossberg then asked Cook, “Why can’t you make a more affordable new iPhone?” to which Cook replied, “We could do that. I’m not going to conjecture.”

As if that rumor weren’t enough, there are now stories coming from China of a device called the “iPhone Math”. Chinese and Taiwanese media sources have reported that this device would feature a 4.8-inch touchscreen and an 8-megapixel camera. On top of all that, there’s a report of even a third mystery iPhone, said to have a 12-megapixel camera. (Incidentally, there also questions about the name “Math”, and reports that it could have been a mistranslation from Chinese to English…)

We may hear announcements of either new hardware or new software (iOS 7) at WWDC 2013, and the longest we’ll have to wait is for the customary iPod/iTunes/music event in the fall.  I, for one, can’t wait to see what the folks in Cupertino have in store.

 
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Best IPhone Rumor Article of the Day

Actually, yesterday, The Register posted an article reporting on iPhone rumors which was titled, “What’s THAT, you say? Apple MIGHT be making a NEW iPHONE, iOS?

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What I love about this article is the “No shit, Sherlock” attitude they take as they report that

Third-party programmers have claimed a gadget identifying itself as an “iPhone 6.1” running “iOS 7” has turned up in usage log files, which record information about the devices used to run their apps.

I’m always amazed when people act surprised that Apple is working on their next generation iPhone, if not two or three gens down the line. But these are usually the same people who then turn around and complain that the iPhone is updated too often, which is equally baffling.

The Register, on the other hand, totally gets it. Click HERE to read the rest of their report.

 
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