Apple released two new versions of its flagship handset, the iPhone, at a media event held on September 10th at its headquarters in Cupertino, California. One of them, the iPhone 5S, was discussed in great detail on this page recently. The other, the iPhone 5C, deserves a deeper look, too, so here’s the rundown.
Apple’s iPhone 5C Pops
When you visit Apple’s website these days, you’re going to see how much the company expects from the lower-cost, plastic-cased iPhone 5C. It’s the first thing you see when the iPhone section of the site loads and its colors fairly jump off the screen. Its placement is set above even the iPhone 5S with its cool, new biometric security option.
The iPhone 5C is offered in an array of five stunning and eye-catching colors. Its price is just about half that of the iPhone 5S when purchased with a service agreement. The two new guys in the iPhone neighborhood have persuaded Apple to drop the iPhone 5, even though the 5C is basically just a repackaged iPhone 5, with many of the same features and parts.
The colors offered include red, yellow, green, blue and white and are already being marketed as the iPhone for anyone who values their individuality (and let’s face it, that’s smart, because who doesn’t value their individuality?). The new handsets are “for the colorful,” according to the company, meaning that the iPhone 5C is more hip and less conformist than its brethren.
Color, Color Everywhere!
The iOS system plays into the whole color concept, too. The pre-installed, default wallpapers available on the iPhone 5C feature the same color as the case, giving the whole thing a monochromatic, cohesive color style. While you don’t have to use the default wallpaper, it might appeal to those users who have a soft spot for their favorite color.
The cases that are being offered by Apple for the iPhone 5C also have a neat little difference: they feature cutout circles on the back of the case that allow the base color of the phone to shine through. This opens up an entirely new way to make your iPhone 5C reflect your personal style and taste. The cutout cases are offered in six different colors; combined with the five colors available on the iPhone 5C, this provides a total of thirty different color combinations. While the plastic case of the iPhone 5C is sturdier than that of the other iPhone handsets, they could still use some protection against sudden shocks and falls. With the nifty colors and cutouts, Apple’s case offerings protect your iPhone while giving it a fun flair.
Color is Nothing New for Apple Products
Bright colors and fun designs are a hallmark of Apple products. Steve Jobs, upon introducing iMac computers in 1998, called the current crop of personal computers “ugly.” When the iMac G3 came out, it was offered in a transparent, curvy design in the very colorful “Bondi Blue.” The G3 was touted as a chic machine, not a geek machine. And the strategy worked. Sales of the G3 soared and in January 1999, Apple was offering the G3 in colors like Strawberry, Tangerine, Grape, Lime and Blueberry. Subsequently, the G3 was offered in shades like Graphite, Snow, Indigo and Ruby, as well as a more hip “Flower Power” tie-dye design and the fun and funky “Blue Dalmatian” options. Thirteen “flavors” were eventually offered for the iMac G3.
This obsession with color only became more apparent as the company released more products. From iPods to laptops, and now iPhones, Apple loves color, and so do the customers.