So what is going on between Spotify and Apple Inc.? Did Spotify break the rules or is Apple making an attempt to crush it perfectly? This might be hard to answer, especially after what Apple had to say to Spotify. We certainly cannot forget the fact that Spotify is a great musical rival for Apple Inc.
So what fueled the fight? Spotify was raged when it Apple Inc. rejected their request of a latest update to their music app. At this Spotify answered back by pointing at Apple as a random coward. According to Spotify, Apple did not approve their request as it does not want its rival applications to get better so that they (iTunes Apple Music System) can eventually be the best ones.
The general counsel of Apple Inc. Bruce Sewell, stated:
“We find it extremely problematic that you are demanding for the exemptions from the rules that are applied to all the developers and are publically piling up rumors and false statements regarding our services.”
So what was this new update all about? According to Bruce, Spotify was allowing new people to sign up with it without having to pay Apple an in app subscription fee. We all know that Apple is a free application and the consumers only pay a subscription fee for gaining its service. Thus, Apple eventually won’t be able to create money if they approve their request.
However, Spotify did not hold itself back from showing people the real face of Apple. The Head of Communications of Apple Inc. Jonathan Price tweeted something which further added fuel to the already set fire.
He tweets a photo of an Apple subscription which said:
“You discovered a premium feature!
You must have a premium subscription to unlock it.”
Acting quite smart, Apple did not respond to Jonathan’s tweet immediately.
The latest news says that Apple launched a brand new and low key subscription revenue split which can be utilized by companies as such Spotify. Apple now charges 30% to kick start the proceeds in Apple app store but reduces it down to 15% percent as the process begins. Earlier, it used to charge 30% along the way! So should Spotify try out the low key subscription revenue split? Or maybe it sets the standard too low for this music application?
Anyhow, Apple certainly has said it indirectly: Spotify ain’t that special for them at all!