I love Jimmy Kimmel. His show is killing it. He’s a great comedian/host and is quickly becoming a comedic icon. But the other night he showed this fake Apple iPad Mini ad on his show.
Here’s the thing…Apple doesn’t release each new iteration of their devices with the hope that all of their current customers will ditch their old iDevices and immediately buy the new one. Apple doesn’t mind if you do that, but that isn’t why they update as often as they do.
Apple has perhaps the most aggressive product cycle of any company today. The reason for their rapid updates is simple: To ensure that their products are always the best. Everyone else in the tablet industry is scrambling to produce something that can kill the iPad. And they are all doing that by looking at what the iPad is, and what the iPad has, and trying to one-up that. The problem for them is, Apple just keeps one-upping itself.
Apple doesn’t expect you to buy every new iPad or iPhone that they release. If you have an iPad already, Apple doesn’t think it is a given that you will also buy an iPad Mini. But where it stands now, Apple has the most complete post-PC computing line up on the market. From the iPod Touch and iPhone to the iPad Mini and up to the iPad, no one else can offer what Apple is currently offering: an array of options that are still very simple and easy to understand.
I get the joke that Kimmel’s ad was making, but the joke shows that Kimmel doesn’t get what Apple is really doing.