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Here’s the thing: Apple Product Updates

I love Jimmy Kimmel. His show is killing it. He’s a great comedian/host and is quickly becoming a comedic icon. But the other night he showed this fake Apple iPad Mini ad on his show.

Here’s the thing…Apple doesn’t release each new iteration of their devices with the hope that all of their current customers will ditch their old iDevices and immediately buy the new one. Apple doesn’t mind if you do that, but that isn’t why they update as often as they do.

Apple has perhaps the most aggressive product cycle of any company today. The reason for their rapid updates is simple: To ensure that their products are always the best. Everyone else in the tablet industry is scrambling to produce something that can kill the iPad. And they are all doing that by looking at what the iPad is, and what the iPad has, and trying to one-up that. The problem for them is, Apple just keeps one-upping itself.

Apple doesn’t expect you to buy every new iPad or iPhone that they release. If you have an iPad already, Apple doesn’t think it is a given that  you will also buy an iPad Mini. But where it stands now, Apple has the most complete post-PC computing line up on the market. From the iPod Touch and iPhone to the iPad Mini and up to the iPad, no one else can offer what Apple is currently offering: an array of options that are still very simple and easy to understand.

I get the joke that Kimmel’s ad was making, but the joke shows that Kimmel doesn’t get what Apple is really doing.

 
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iPhone 5 Screen Flicker Annoys Users

In what will undoubtedly be used as a grandstanding “told ya so” example for iPhone and Apple haters, a recent bug in Apple’s own App Store app creates a screen flicker, not unlike digital television signal interference.

I experienced the issue yesterday and this morning, but only in one very specific case — when entering my password for downloading a new app in the App Store. Apple’s Support Communities have seen a spike in users seeing the same bug, which apparently is relegated to the iPhone 5, only the App Store app, and only when entering your password.

So, is this a reason to freak out if you’re an iPhone user? No. This is a software issue that is likely inside the app, not iOS 6. Is this a reason to jump on Facebook or Twitter or the closest Apple-related blog and make a snarky comment like, “but if Apple stuff is supposed to ‘just work’ then why does the screen flicker on its newest product,” if you are an iPhone or Apple hater? No. Unless you are a moron.

If you think that a little screen flicker or distortion when entering your password in the App Store is enough of an issue to be worried about, you can try restoring your iPhone to factory settings — remember that will delete all your data, so be careful if you decide to do it. Otherwise, just be patient and know that in all likelihood Apple is aware of the issue and the next update to iOS 6 (which will update the App Store app) will take care of the issue.

Have you seen this happen? Let me know in the comments!

 
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Apple pays tribute to Steve Jobs

Published on October 5, 2012 by in Apple, Culture, Video

One year after Jobs’ passing, today Apple released a moving video tribute to Steve Jobs along with a letter CEO, Tim Cook.

Check it out and let us know what you think. What were your favorite Steve Jobs moments?

Apple’s Tribute to Steve Jobs

 
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Nokia’s New Anti-Apple Ad Provides Color Commentary

A new ad released by Nokia attempts to take a shot at Apple’s iPhone 5 by painting a picture of a dreary and drab world where everything is in charcoal black and white. You know, because the iPhone only comes in two colors. But the Nokia Lumia comes in lots of colors! Yippeeee! Nothing says marketing genius like slapping a fresh coat of paint on a turd.

Take a look at the Nokia ad:

Here’s the thing: Even if having multiple color options for your phone was something that would sway your decision making process, would this ad really do the trick? There is actually so little color in this ad that now, when I think of the Nokia Lumia, I’m going to be picturing these black and white people.

What do you think? Is this a dumb ad? Or the dumbest ad ever? And could you care any less if your iPhone came in different colors?

[source: Macgasm.net]

 
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Apple: A Company with a Sense of Direction

I got so worked up over Gina Smith’s assertion that Apple has “lost its sense of direction” that I just had to break her article down and set the record straight. Looking further into it, does this look like a product release from a company that doesn’t know where it’s going?

 
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