Dear iPhone User,
You and I are a lot alike, you know. We both appreciate quality craftsmanship, usability, and service and support when it comes to our mobile electronics. And that’s why we both got an iPhone 5.
But there’s something you need to know about your iPhone 5. It scratches and scuffs. Yep, I said it. A long-time Apple fan, advocate, former employee, and writer of all things Apple has admitted that the iPhone 5 will not remain pristine throughout the course of your usage.
And guess what? That’s okay. It’s okay to pay $199-$399 for a smartphone of Apple’s quality and have it get scuffed up while you use it. It’s not a manufacturing defect. It’s not “Apple’s Fault”. It’s definitely not #ScratchGate or #ScuffGate. It’s metal. And when you mix this metal with your keys, a rough table top, a short drop on pavement, or anything else that involves a hard surface or impact, you’re going to see a mark.
Correct me if I’m wrong, but do BMW owners flip their lids when a rock pops up off the road and scuffs the paint on the undercarriage of their 525i? Does every automobile blogger immediately take to the Web to accuse BMW of making a crappy automobile? Does the issue get a #BMWfail? Of course not — even though you’re paying tens of thousands of dollars more for your BMW.
The point is, take it easy. In the grand scheme of things, a scratch on the aluminum back of your iPhone is not going to make a difference. iOS 6 will still be amazing. The speakers will still pump out your music. The microphone will continue to allow you to say dumb things to Siri. You’ll still be able to take crystal clear photos and muck them up with Instagram.
We all want a perfect anything that we purchase, be it an iPhone 5 or a BMW, but our expectations should be better — and that starts with us. Sure, we could blame Apple’s marketing department for leading us to believe that the iPhone 5 is infallible, but what would that say about our personal ability to make an educated purchasing decision?
If you feel like you’d buy an iPhone and complain about a scratch, you might want to consider buying a different phone and seeing if that will scratch. Chances are, any phone you buy will have a scratch or two on it within the first weeks of using it, no matter how careful you try to be.
So I’ll leave you with this — stop thinking of your iPhone like some sort of major investment and start thinking of it more like a tool. After all, you use an iPhone, you don’t just sit it on your desk to look at. Tools get scuffed and scratched, but that doesn’t mean it ceases to be a hammer, does it? No one says, “Woah, sweet hammer! Too bad it’s scuffed up though, your ability to pound nails into wood is totally shot now, huh?”
Of course not. No one cares if you have a scuffed iPhone. No one but you. So why worry? Instead of taking to the Internet to complain, take to iMovie and create a cool short film. Take to iPhoto and make your vacation photos look amazing. Take to Pages and write a novel.
I wish every iPhone 5 owner the best of luck and may your device never scratch or scuff. But, if it does, consider it a mark of experience and let it go. That way you can continue creating (and hopefully sharing) — things that will only serve to make our world a little bit better.