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Apple Invites Press for September Media Event

Published on September 3, 2013 by in Apple, iPhone, News

Apple Invites Press for September Media Event

A week ahead of Apple’s anticipated September 10th media event, the company sent out invitations today to assorted press outlets.  In the invitation, the technology giant promised to “brighten everyone’s day,” a possible allusion to its expected introduction of the many-hued iPhone 5C.  The date and time of the event are now fixed: September 10, 2013 at 10 a.m. Pacific (1 p.m. Eastern).  The invitation indicates that the event will take place in Cupertino, Ca. at the corporate headquarters for Apple.

The invitation makes no specific mention of unveiling the next generation of iPhones.  However, it has been commonly speculated among Apple followers for some time now that the event will see the introduction of two new iPhones, the 5S and the 5C.  Leaked photos have been popping up all over the internet purporting to show the iPhone 5S in a new shade (champagne) and a polycarbonate-cased, lower-cost iPhone 5C.  It is generally believed that the 5C will be released in a variety of colors including yellow, red, green, blue, white and others.

While there could be some surprises at the event, Apple followers believe they know what to expect.  Alongside the two new iPhone models, a new version of Apple’s mobile operating system will probably also be brought out at the event.  The new beta version of the system, iOS 7, is in the hands of developers right now.

Features of the iPhone 5S

Several changes are expected in the iPhone 5S.  A fingerprint scanner is one of the largest and most visible changes, and has been rumored since Apple acquired AuthenTec last year.  AuthenTec is a security firm specializing in biometrics.  Its purchase was a strong signal to Apple enthusiasts that some type of biometric security would be included in the new generation of iPhones.  Leaked photos have convinced avid followers that the scanner will exist on the Home button.  A biometric security device would make obsolete passwords and lock codes, giving Apple a very good competitive edge that other tech giants will not likely be able to emulate for some time.

It is widely believed that Apple will introduce an A7 chip with the 5S.  The A7 chip is expected to be 31% faster and 20% more efficient than the A6 that is in the iPhone 5.  There may also be a dedicated chip for motion-tracking purposes.  This would enable a whole new range of interaction for the user.

The iPhone 5S may also see some other improvements, including a dual LED flash for the camera, camera upgrades and the possibility of 128 gigabyte storage capability.  It will likely be offered not only in black and white, but also in a new shade as well.  Leaked photos have shown a possible champagne color for the 5S.

Bright Day

September 10th will arrive and all of this speculation will either be borne out, or found to be completely off track.  Apple enthusiasts all over the web have been very good at figuring out what Apple is up to, and I think they’ll probably be validated in their efforts yet again.  No matter what happens, Apple is planning to brighten our day with their announcements.  We’ll keep you updated on all the latest news as we edge ever closer to the much-ballyhooed event.


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